Meetings Articles

Effective E-marketing and ways to make more money!

Larson-Juhl is sponsoring this seminar in Dallas featuring Ken Baur who is a frequent speaker at national framing conventions and authors the retailing column for Picture Framing Magazine.

Monday April 12th 7:30 am to 9:30 am

at: Addison Conference & Theater Center

15650 Addison Rd.

Addison, Texas.

* How do you build a website that builds your business while cutting marketing expenses?

* What are the keys to building website traffic?

* How does e-mail marketing tie into an effective web presence?

* Are you doing everything you can to separate your business from big box competitors?

* Are you a full service frame shop?

* Learn what going beyond basic service can do to grow your business.

Please RSVP to your sales representative.  

Next Meeting – Jan 9, 2010

Will be everyone’s favorite :Biltmore1

The Holiday Party !!

Texas Land & Cattle Company
10250 Technology West
DALLAS TX, 75220  Ph: 214 / 353-8000
Loop 12 & Northwest Hwy, near Texas Stadium
$25.00 per person

Join us for Good Food,  Fellowship and the Print Competition!
Saturday January 9th    7pm

Next Meeting – Monday October 12, 2009 7:00PM

Larson Juhl Dallas LocationBiltmore1
4475 Sigma Rd.
Farmers Branch, 75244

Topic: Current Design Trends in Home Decor

Presented by Paula Jackson Designer, Larson Juhl
BFA Art History University of Texas
ASID Industry Partner
CMG Chairholder

After graduating college, I began my career at my hometown art museum, the Tyler Museum of Art . I spent two years learning the museum profession which included everything from how to properly measure, wire, and hang artwork to giving school tours and providing docent training.

Next I spent about 6 years in several art galleries in Dallas- I’m sure I met many of you during those years. My last “post”was at SouthWest Gallery, and it was here that I really developed my love for frame design.

After exploring the retail side of the business, I wanted to learn more about the manufacturing side – so in 1983 I went to work for my old friend, Robey Clark at Clark Moulding. There I learned the technical aspects of aluminum extrusions combined with the design aesthetic of picking the right profiles and colors.

I had the good fortune to transition to Larson Juhl when Clark was purchased in 1994. My life changed overnite as homed the LJDesign Team. Before I knew it, I was traveling to factories all over the world, learning all the agonizing details of moulding design from Craig Ponzio, and soaking up all the art and culture I could.

My job is terrific – our Design Team is comprised of 3 designers plus our marketing management team, and CEO Steve McKenzie. We review trends twice a year and meet every 6 weeks to plan and manage our moulding collections. We generally have an 18 month development cycle, so we have many product launches being developed simultaneously.

It is a fun, creative, and challenging job -we strive to develop collections that will respond to current Design Trends, provide great quality, and have a long life on the frame shop wall.

Comments Off